Karat shows how much pure gold is in the alloy: 585 = 58.5%, 750 = 75%. The rest is alloy that sets colour and strength.
585 — harder, more wear-resistant, more affordable; great for everyday rings. ## 750 — richer, warmer colour, but softer; for statement pieces.
Colour (white/yellow/rose) depends on the alloy, not the karat. For everyday rings we usually suggest 585.
Frequently asked questions
Which is stronger, 585 or 750?+
585 — it has more alloy, so it resists wear better.